There are so many factors and touchpoints that go into choosing a training provider, and this can feel overwhelming when trying to get people to choose your RTO over the rest. However, following simple yet effective steps and understanding the basics of what potential students are looking for can make the process simpler.
Creating learner profiles can help to put a face to the learner, limit production waste, and deliver on the value that you've promised your students.
So, your RTO is growing. Make sure you make time for the more important things by automating repetitive tasks.
And 10 social listening tools to get you started.
Journey mapping is used by everyone.
"Our vocational education and training sector has much to offer, and I think this should be our positive focus."
Your website is your organisation’s shop front to the digital world; it should reflect the same standard of professionalism and competency as the training you deliver.
When choosing your core personality type, it's important to pick a trait that resonates with your key consumer.
Developing a buyer persona is the most important step you can take towards delivering your messages to the right people.
Case studies are a brilliant way to reveal relevant information to your learners. However, written studies can get laborious after a while, and no amount of creative layouts can relieve them of their static presentation. So why not switch over to video and reap the benefits?
6 ways in which you can market better, and improve your sales.
For an RTO, building a rapport with students is an imperative component in ensuring a successful educational experience.
In its origins, UX design was traditionally based on designer intuition and empathy, with research and design techniques guiding the way.
Websites are the gateway to a great user experience. An easily accessible design goes a long way in procuring for your RTO a large student pool, eager to learn what you have to offer. Drilling in deep to design, one of the most effective, but often overlooked, user experiences is micro-interaction.
Having a satisfying website for your organisation is a must if you plan on attracting as many learners as possible.
For a learning institution, connecting with potential students and establishing a sense of trust and engagement is an important part in helping them on their vocational journey.
In many respects, the modern world is post-Internet. In the Western world at least, it is universally adopted and impossible to sever. For businesses, the Internet is yet another hallmark of modernity, digitising and automating traditional brick and mortar shopfronts. We shop online and we buy online.
It’s the age-old problem: you deliver first-rate qualifications, you employ qualified trainers, and your student engagement is second-to-none. But for some reason, it’s hard getting that message out there! As with most things these days, it largely comes down to your online profile. And there’s no better place to start than your website home page (or landing page). Modern RTOs depend on prospective students clicking-through the home page to discover more content. Indeed, the click-through process will often be a necessary precursor to enrolment.
It was our great pleasure to sit down with Adam Cunningham this month to gain an insight into the online landscape of the VET industry in 2017. Adam possesses years of experience in marketing within the education and training sectors, having founded doMore in 2007, a pioneering online education marketplace that connects prospective students with suitable trainers and training organisations.